Archive for the ‘media’ category

Por qué los periodistas deberíamos usar Twitter…

21 noviembre, 2010

… y no lo digo yo, que estoy empezando (y aprendiendo) a tuitear con fundamento.

Son palabras de Alan Rusbridger, director de The Guardian y tres veces “Editor del año” en el Reino Unido:

  1. It’s an amazing form of distribution: it’s a highly effective way of spreading ideas, information and content. Don’t be distracted by the 140-character limit. A lot of the best tweets are links. It’s instantaneous. Its reach can be immensely far and wide. Why does this matter? Because we do distribution too. We’re now competing with a medium that can do many things incomparably faster than we can. It’s back to the battle between scribes and movable type. That matters in journalistic terms. And, if you’re trying to charge for content, it matters in business terms. The life expectancy of much exclusive information can now be measured in minutes, if not in seconds. That has profound implications for our economic model, never mind the journalism.
  2. It’s where things happen first. Not all things. News organisations still break lots of news. But, increasingly, news happens first on Twitter. If you’re a regular Twitter user, even if you’re in the news business and have access to wires, the chances are that you’ll check out many rumours of breaking news on Twitter first. There are millions of human monitors out there who will pick up on the smallest things and who have the same instincts as the agencies – to be the first with the news. As more people join, the better it will get.
  3. As a search engine, it rivals Google. Many people still don’t quite understand that Twitter is, in some respects, better than Google in finding stuff out. Google is limited to using algorithms to ferret out information in the unlikeliest hidden corners of the web. Twitter goes one stage further – harnessing the mass capabilities of human intelligence to the power of millions in order to find information that is new, valuable, relevant or entertaining.
  4. It’s a formidable aggregation tool – You set Twitter to search out information on any subject you want and it will often bring you the best information there is. It becomes your personalised news feed. If you are following the most interesting people they will in all likelihood bring you the most interesting information. In other words, it’s not simply you searching. You can sit back and let other people you admire or respect go out searching and gathering for you. Again, no news organisation could possibly aim to match, or beat, the combined power of all those worker bees collecting information and disseminating it.
  5. It’s a great reporting tool – Many of the best reporters are now habitually using Twitter as an aid to find information. This can be simple requests for knowledge which other people already know, have to hand, or can easily find. The so-called wisdom of crowds comes into play: the ‘they know more than we do’ theory. Or you’re simply in a hurry and know that someone out there will know the answer quickly. Or it can be reporters using Twitter to find witnesses to specific events – people who were in the right place at the right time, but would otherwise be hard to find.
  6. It’s a fantastic form of marketing – You’ve written your piece or blog. You may well have involved others in the researching of it. Now you can let them all know it’s there, so that they come to your site. You alert your community of followers. In marketing speak, it drives traffic and it drives engagement. If they like what they read they’ll tell others about it. If they really like it, it will, as they say, ‘go viral’. I only have 18,500 followers. But if I get re-tweeted by one of our columnists, Charlie Brooker, I instantly reach a further 200,000. If Guardian Technology pick it up it goes to an audience of 1.6m. If Stephen Fry notices it, it’s global.
  7. It’s a series of common conversations – Or it can be. As well as reading what you’ve written and spreading the word, people can respond. They can agree or disagree or denounce it. They can blog elsewhere and link to it. There’s nothing worse than writing or broadcasting something to no reaction at all. With Twitter you get an instant reaction. It’s not transmission, it’s communication. It’s the ability to share and discuss with scores, or hundreds, or thousands of people in real time. Twitter can be fragmented. It can be the opposite of fragmentation. It’s a parallel universe of common conversations.
  8. It’s more diverse – Traditional media allowed a few voices in. Twitter allows anyone.
  9. It changes the tone of writing – A good conversation involves listening as well as talking. You will want to listen as well as talk. You will want to engage and be entertaining. There is, obviously, more brevity on Twitter. There’s more humour. More mixing of comment with fact. It’s more personal. The elevated platform on which journalists sometimes liked to think they were sitting is kicked away on Twitter. Journalists are fast learners. They start writing differently. Talking of which…
  10. It’s a level playing field – A recognised ‘name’ may initially attract followers in reasonable numbers. But if they have nothing interesting to say they will talk into an empty room. The energy in Twitter gathers around people who can say things crisply and entertainingly, even though they may be ‘unknown’. They may speak to a small audience, but if they say interesting things they may well be republished numerous times and the exponential pace of those re-transmissions can, in time, dwarf the audience of the so-called big names. Shock news: sometimes the people formerly known as readers can write snappier headlines and copy than we can.
  11. It has different news values – People on Twitter quite often have an entirely different sense of what is and what isn’t news. What seems obvious to journalists in terms of the choices we make is quite often markedly different from how others see it – both in terms of the things we choose to cover and the things we ignore. The power of tens of thousands of people articulating those different choices can wash back into newsrooms and effect what editors choose to cover. We can ignore that, of course. But should we?
  12. It has a long attention span – The opposite is usually argued – that Twitter is simply a, instant, highly condensed stream of consciousness. The perfect medium for goldfish. But set your Tweetdeck to follow a particular keyword or issue or subject and you may well find that the attention span of Twitterers puts newspapers to shame. They will be ferreting out and aggregating information on the issues that concern them long after the caravan of professional journalists has moved on.
  13. It creates communities – Or, rather communities form themselves around particular issues people, events, artifacts, cultures, ideas, subjects or geographies. They may be temporary communities, or long terms ones, strong ones or weak ones. But I think they are recognizably communities.
  14. It changes notions of authority – Instead of waiting to receive the ‘expert’ opinions of others – mostly us, journalists – Twitter shifts the balance to so-called ‘peer to peer’ authority. It’s not that Twitterers ignore what we say – on the contrary (see distribution and marketing, above) they are becoming our most effective transmitters and responders. But, equally, we kid ourselves if we think there isn’t another force in play here – that a 21 year old student is quite likely to be more drawn to the opinions and preferences of people who look and talk like her. Or a 31-year-old mother of young toddlers. Or a 41-year-old bloke passionate about politics and the rock music of his youth.
  15. It is an agent of change – As this ability of people to combine around issues and to articulate them grows, so it will have increasing effect on people in authority. Companies are already learning to respect, even fear, the power of collaborative media. Increasingly, social media will challenge conventional politics and, for instance, the laws relating to expression and speech.

Fueron pronunciadas hace sólo un par de noches en Sidney. Pero Rusbridger no habla únicamente de Twitter, ojo. Aquí está la transcripción completa de su conferencia, con audio incluído.

Una lectura indispensable para cualquiera relacionado/interesado/perplejo respecto al presente convulso de los medios. Y a su incierto futuro.

No me resisto a extraer dos o tres citas más de su extensa exposición:

It is constantly surprising to me how people in positions of influence in the media find it difficult to look outside the frame of their own medium and look at what this animal called social, or open media does, how it currently behaves, what it is capable of doing in the future.

In the middle of all the turmoil we’re living through it’s clear that the subsidy model of serious general journalism is – with one or two exceptions – the only one that actually works at the moment. That subsidy may be a trust, an oligarch, a patriarch, a billionaire, a sister company, a licence fee, an income direct from public revenue… or an advertiser.

I’ve lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. “No time for it,” they say, “inane stuff about what twits are having for breakfast. Nothing to do with the news business.” Well, yes and no. Inanity – yes, sure, plenty of it. But saying that Twitter has got nothing to do with the news business is about as misguided as you could be…

 

(Me he enterado a través del Twitter de Ramón Salaverría.

Deberías seguirlo: http://twitter.com/#!/rsalaverria)

La noticia digital, en Chiclana

18 septiembre, 2010

Último día de La Noticia y la Vida, en Chiclana.

Hablamos de periodismo clásico y digital. De las nuevas granjas de contenido y de los dos meses que se podía demorar la publicación de una noticia en 1917.

Xavier Pericay –el hombre gracias a quien descubrí a Josep Pla; y luego a Chaves Nogales, a Gaziel, a Xammar…– nos recuerda que los mejores viejos periodistas fueron antes frikis de lo eléctrico, lo aeronáutico y lo telefónico. No sólo, pero también por eso son clásicos.

Arcadi Espada, director del curso, va tableteando una divertida síntesis de las jornadas en El Mundo; por dentro y por fuera. En cuatro entregas airosas entre bastidores. Pero se resiste a los balances que le reclaman, por tierra mar y aire, los periodistas perezosos. Haber venido.

Verónica Puertollano me dice que la Asociación de la Prensa de Cádiz piensa editar estas conversaciones. Otro día colgaré aquí un resumen de lo mío.

Mi arqueo personal de lo mejor: haber conocido a Carlos Belmonte. Charlar tranquilamente con José Miguel Larraya. Compartir gambas y chascarrillos con Albert Boadella.

Y los tecnotaxistas de Chiclana, Manolo y Javier.

¿”Lo que la gente quiere”? ¡Quiá!

1 septiembre, 2010

“The alternative to chasing clicks is building trust and an editorial brand. ‘What people want’ arguments don’t impress me. I think anyone with a half a brain knows that you have to listen to demand and give people what they have no way to demand. You have to listen to them, and assert your authority from time to time, because listening well is what gives you the authority to recommend what is not immediately in demand”.

Jay Rosen, profesor de periodismo en la universidad de Nueva York y analista/azote de los nuevos medios de comunicación, habla de periodismo, de confianza y de marcas en esta interesante entrevista que publica The Economist >>

Esta es su particular lista sobre los diarios, revistas, blogs y programas televisivos que mejor lo estarían haciendo en el nuevo paisaje mediático anglosajón:

Advertising Age. The New Yorker. Gawker. Wired. Voice of San Diego. The Economist. Rachel Maddow. The Atlantic. Frontline. The New York Times. West Seattle Blog. Texas Tribune. “To the Point”, de Warren Olney. “This American Life” (radio). The Guardian. Jon Stewart (TV).

“Y probablemente hay algunos grandes periódicos regionales que yo desconozco pero que están haciendo un gran trabajo… aunque seguro que son muchos menos que antes”.

PRESSthink, el imprescindible blog de Rosen, aquí>>

Revolution in progress

23 agosto, 2010

Nuevas predicciones/disquisiciones sobre el periodismo, la comunicación y la lectura.

El presente y el futuro de los medios. La extinción, la adaptación y la evolución. El fin del papel. O sea

En ausencia de noticias… abundancia de análisis y prospectivas:

* “10 ideas para acercar los medios a los jóvenes”. Traducido de Younger Thinker por José Luis Orihuela.

* “La noche de las tecnologías zombis”, por Steve Lohr, en The New York Times.

* “No hagamos un funeral por los libros”. Umberto Eco, en L’espresso.

(Ilustración: John Hersey/TNYT)

Los mejores artículos de revista

20 agosto, 2010

Periodismo clásico y periodismo digital. Contenidos y continentes.

Ahora que el bueno de Chris Anderson anda revolucionando el gallinero mediático con su nuevo anuncio de la muerte de la web, vale la pena revisar la selección personal de los que, segun Kevin Kelly –fundador de la revista Wired– serían los mejores artículos publicados en revistas norteamericanas en el último medio siglo de periodismo:

Estos son los diez primeros de su particular Top 25. Algunos han sido traducidos al español e incluso han sido publicados en forma de libro. Los más recientes tienen ya un lustro de antigüedad:

1. Gay Talese, “Frank Sinatra Has a Cold.” Esquire, abril 1966.

2. Hunter S. Thompson, The Kentucky Derby is Decadent and Depraved.Scanlan’s Monthly, junio 1970.

3. Neal Stephenson, “Mother Earth, Mother Board: Wiring the Planet.Wired, diciembre 1996.

4. David Foster Wallace, “Federer As Religious Experience.The New York Times Play Magazine, agosto 2006.

5. David Foster Wallace, “Consider the Lobster.” Gourmet Magazine, agosto 2004.

6. John Updike, “Hub Fans Bid Kid Adieu.” The New Yorker, octubre, 1960.

7. Hunter S. Thompson, “Fear and Loathing in Las Vegas: A Savage Journey to the Heart of the American Dream.” Rolling Stone, noviembre 1971.

8.  Richard Ben Cramer, “What Do You Think of Ted Williams Now?Esquire, Junio 1986.

9.  Jon Krakauer, “Death of an Innocent: How Christopher McCandless Lost His Way in the Wilds.Outside Magazine, enero 1993. 

10. Susan Orlean, “The American Man at Age Ten.” Esquire, diciembre 1992.

La lista completa de Kelly, ordenada por décadas y en permanente revisión, puede consultarse aquí, en The Best Magazine Articles Ever >>

MUY INTERESANTE, líder absoluto en Twitter

30 julio, 2010

La revista Muy Interesante fue el primer medio de comunicación en lengua española que alcanzó la barrera psicológica de los 200.000 seguidores en Twitter, hace ya un par de meses; pero es que hoy mismo, 30 de julio de 2010, rebasaremos los 235.000. La tendencia ya empezaba a apuntarse con claridad a mediados de 2009, pero en los últimos meses su crecimiento ha sido espectacular. Y exponencial desde la apertura de nuestra cuenta, en 2008.

En nuestro ranking de medios le sigue, en segunda posición, el diario El País, que acaba de conseguir sus 200.000 followers en la red social de microblogging y se sitúa como primer periódico español (seguido, a mucha distancia, de El Mundo y Público).

Que sea para bien.

Nas Capas Show

27 julio, 2010

“Nuestra historia reciente podría ser contada a través de portadas de revistas. Y este blog apuesta por las buenas. Pasen y vean, aquí les mostramos las mejores”.

Así se presenta la bitácora brasileña Nas Capas, que acaba de cumplir un año dedicada a mostrar lo mejor del diseño gráfico a través de las primeras páginas de publicaciones impresas de todo el mundo.

Only for maglovers.


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